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Multi-vendor food market place

  • Market place
  • B2C
  • Food
  • Laravel

A market place for grocery shopping from the best local markets, shops and artisanal producers built on Aimeos

Aimeos Botteega showcase

About is a marketplace for grocery shopping from the best local markets, shops and artisanal producers. We provide a complete solution for vendors to sell online. From marketing tools to e-commerce and local/national delivery, we let small businesses focus on selling while we take care of the technological and operational side.

The project started as a prototype based on WooCommerce a few years ago operating in the city of Cagliari (Italy). In late 2017 we decided to evolve to a national service covering all Italy with more features and a more robust platform.

The web application

To reach our objective we've developed a custom web application with optimal performance for:

  • thousands of vendors in a marketplace environment
  • at least 100 000 products
  • ability to completely customise both front-end and back-end
  • multi-language/multi-currency capable

After reviewing the available solutions, we've built a PHP application in Laravel with Aimeos as our e-commerce engine. The support for multiple vendors/markets, the flexible set of features and Aimeos' performance were the key factors for our decision. Aimeos was easy to integrate within our platform and not bloated with un-needed functionality. Instead, Aimeos focuses on providing a strong solution for orders/products/cart management.

We have done a deep customisation of the front-end and created a new back-office area to serve the needs of small shops and customers. The layout is completely responsive and allows buyers and sellers to manage their orders and products from their smart phones easily. Integrating a new payment service gave us the flexibility to pay out multiple vendors at the same time, while being fully compliant with EU strict rules on money laundering and account security. Also, integrating delivery management and tracking into the user dashboard allows us have a full overview of all  steps.


With Aimeos at its core, Botteega is now offering a robust solution to vendors and an easy and simple way for customers to buy products previously not available online. Although still in a startup phase, we are now ready to scale our business at national level to become the main solution-provider for local grocers and artisanal food producers.


Implemented by:


Botteega is created by a group of enthusiasts of fresh and homemade food, one that is always on the road in local markets, in shops around the corner and visiting small manufacturers.